Helping purpose-driven leaders to elevate their potential, deepen their impact and thrive!
Jedda believes everyone has leadership capacity. Her driver is to help individuals and teams re-write the stories that hold them back so they can elevate their potential and thrive. She is always curious about what we need to grow as a leader, let go of as a leader and build as a leader, to break down self and society imposed barriers to optimise talent.
Jedda originally trained as a professional dancer and toured internationally performing in some of the worlds, most prestigious cultural venues. She was later awarded an Arts Council of England Fellowship in Management and Leadership and went on to direct creative learning, talent development and inclusive practice for leading organisations across the creative and cultural, mental health and youth sectors.
Jedda has coached full time since 2017 and her areas of expertise are: Creative & Conscious Leadership, Diversity & Inclusion, Confidence and Career Planning. She has had the privilege to partner with many clients from diverse backgrounds, supporting them to be at their best in their lives, careers and businesses. Her clients have included; tech entrepreneurs, business owners, senior level teachers, lawyers, creative directors and multi level leaders within organisations such as; Deloitte, Tate, L’Oréal, NHS East Sussex CCG, Channel 4, BT Sport, Young Women’s Trust, Apples & Snakes, Women in Film & TV, Disney, Lloyds Bank, JLL, BBC, Royal Mail and eatbigfish.
A fierce advocate of Equity, Diversity and Inclusion, Jedda turns rhetoric in reality with meaningful, sustainable action. Her mission is to disrupt and challenge the traditional system and architect new ways of thinking, being, doing and leading, to transform organisational culture to create high performing, inclusive teams, where diverse talent is optimised. She is also a proud, founding member of the Women’s Equality Party and a trustee for Audioactive Music charity.
Accredited by the Coaches Training Institute (CPCC); the International Coach Federation (PCC); Relational Dynamics 1st; and by Culture at Work (equivalent ILM level 7) Jedda also holds Certificates in BRIEF Solution Focused coaching and The Neuroscience of Change. She embeds the latest research into her practice proving how our brains actually work, and how we can change our mindset, heartset and behaviour through conscious awareness, choice and consistent practice.
Originally from London, Jedda relocated to Brighton 9 years ago to start a family by the sea. She is a yoga and mindfulness practitioner and can’t live a day without music, dancing and laughter.